Enter the new year, the electric balance scooter field competition is
becoming increasingly fierce. Major manufacturers have launched their
new products, continue to consolidate and expand its influence and
status in the consumer. The author has always considered that one of the
most important conditions for the development and expansion of the
balance car is its easy to learn. It is the user's learning cost, which
directly determines the user purchase behavior.
Easy to learn the product
The first is the product itself, the balance car and
electric scooters
have to learn good. But this type of electric scooter products is
long-standing, many people are already familiar with, you can easily get
started riding. No. nine in millet after the injection, the acquisition
of balance Segway, and achieved numerous balance wheels patent. Some
time ago by the public, WeChat said, has been open to airwheel etc. the
car manufacturers filed a patent lawsuit.
I think this is the
reason for IPS, music and other manufacturers has not launched the
double wheel vehicle. S series of the airwheel the patent has been
suffering from the problems in the future nine, constantly under
pressure, believe that the day is certainly not. In this case, electric
scooter is a good way to avoid the above problems. At the same time
taking into account the easy to learn, but also to avoid a patent
lawsuit. Thus airwheel and music such as domestic manufacturers in this
area have also begun to launched a new product each. The wheelbarrow is
not easy to popularize, but the car was under the control of the No.
nine tight force, electric scooter is a reasonable choice. So we will
see a series of airwheel in electric scooter on the micro innovation,
and I believe it should be just the beginning.
User groups
Followed
by starting from the user, the author mentioned in the previous paper
directly determine the most important condition of the purchase behavior
of the user is the car's easy to learn. Good quality, high technology
content of the car, if the user can not learn how to ride a short period
of time, it will give up the idea of buying. So this is why the balance
of car manufacturers than other electronic technology products, more
need to experience the next line shop.
We try to analyze the
electric balance scoter users will find that it is mainly divided into
three kinds: outdoor riding players, ordinary workers and white-collar
workers.
Firstly ,outdoor
players are mostly the pursuit of extreme speed and fancy riding, so
for these two points, they generally choose the limit speed can reach
E- skateboard 42KM/H.
The game player will organize collective action similar to our outdoor,
so Electric skateboard can also be a good fit for the users.
Secondly,
for kinds of ordinary workers, their scenarios are mostly used in the
work or out of the subway, which belongs to the electric car balance
tool for short distance travel in their eyes. They do not stress the
car's limit speed and fancy riding, only the car is safe and stable,
quick to get started. Starting from this demand, it is not difficult to
see that this group of users will be more inclined to choose an electric
car balance, which is what we can often see in the street to balance
the car's sake.
Thirdly, most of the white-collar crowd will choose
two wheeled scooter,
as a result of this type of mature product prices are more expensive,
you can highlight the rich status symbol. It can be installed in the car
trunk, remove the use of in car travel when necessary. The perfect
solution to the balance car wheel portability problems.
From the
balance scooter began to enter the market, more and more manufacturers were given such a concept of transport.
With
sales of our physical store, many people reported a strong interest to
buy, but because the moment cannot learn to give up buying the
wheelbarrow. The scooter and double wheel vehicle would be much better.
Because consumers get started, a short period of time will be able to
ride their own ride, but it will greatly aroused the curiosity of the
consumer, which led to the purchase behavior. If you have the same idea
of walking, then the preferred scooter is. Secondly, if you want to earn
some novelty, or turn some heads in the street, then add some proper
budget, buy
two wheel balancing scooter is
a reasonable choice. Finally also reminded that if you want to buy that
holds a single wheel balance car idea, or want to buy before going to
the store experience riding around the factory test time, and make a
decision. If you learn it easily, it is definitely worth buying cool
degree. Anyway, then, still do not buy back home for good.
Finally, from the technical point of the
self balance scooter and
the relevant national policy, in China, the definition of the electric
car is not very clear, all around the relevant provisions of the
relevant provisions. This leads to some provinces and cities is
prohibited by the balance of electric cars traveling in the vehicle
lane, and some provinces are very vague or not related to specific
instructions.
